Hey, I’m Ricardo Morales-Hernández. Welcome to my Geospatial Folio.
SERVICE DESIGN
PRODUCT DESIGN
CREATIVE DIRECTION
UXR
BRAND STRATEGY & SYSTEMS
Quick Note: Due to NDA restrictions, some of my work cannot be shared publicly. However, I’d be happy to provide a personalized tour of my work process upon request.
WHAT DO I DO?
I help geospatial teams, communities, and subject-matter experts deliver outcomes and solutions through better research, strategy & design.
FOCUS
Civic & Government & Healthcare
Earth Observation & Geospatial
Mission-Driven & Space Tech
Logistics & Supply Chain
Sustainability & Culture
Tech & Innovation
RESEARCH
UXR — User Experience Research
Continuous Discovery
Ethnographic Research
Mixed Methods
STRATEGY
Life-Centered Process for People
Human Centered Design | HCD
Speculative, Innovation & Foresight
Product & Brand Strategy
DESIGN
Transformation & Service Design
Storytelling & Visual Design
Facilitation & Co-Design
Product & UX Design
Brand Systems
TESTIMONIALS
“Not only is Ricardo an effective, professional communicator and contributor, he is a joy to work with. He has a positive attitude and friendly disposition that is so rarely found in high-performing individuals. If you get the chance, I would suggest you find a way to make Ricardo part of your organization.”
Manuel Gonzalez-Rivero
Director of Data Science and Artificial Intelligence The Aerospace Corporation
Recent Work Experience
Maxar Intelligence | Strategic & Service Designer | UX Research | 2024–2025
Enabled user research and strategic design to drive innovation, optimization, and transformation across customer platforms, geospatial products, and services.
Created the Next-Gen Strategy and Brand Direction from the ground up (unreleased), aligning with global Marketing, Sales, and Product teams.
Co-Facilitate tasking TCPED design sprints with SME's, unlocking a $70M/year opportunity.
Advanced strategic UX research and mixed-methods approaches to measure and influence key business decisions in a restructured UXR team.
Developed Continuous Discovery, AI-driven Customer Insights Database, and periodic foresight publications and product research reports.
Maxar Intelligence | Innovation | Staff UX Engineer | Product Design | 2023–2024
Advanced next-generation geospatial services, products, and digital transformation through cross-disciplinary research, strategy, and design.
Site Monitoring Incubator Design, responsible for crafting the North Star-Product vision for the organization, securing company transformation, and driving multi-million-dollar revenue growth.
Shaped the future of design and research strategies for AI/ML, analytics, custody, object detection, maritime, and other key geospatial challenges, designing critical features for new business opportunities through Agile sprints.
Wovenware (Maxar) | Senior UX & Interaction | Geospatial Innovation | 2022–2023
Developed holistic solutions in service design, artificial intelligence, software engineering, and innovation.
Served as Design Lead for the Maxar Developer Portal, empowering ~1M geospatial developers by enabling API access in multiple coding languages.
Principal Designer for Discover Next initiative, the first self-serve application from a geospatial provider, unlocking a multi-million-dollar annual revenue stream.
Designed solutions for multiple clients in healthcare, civic design, logistics, and multimodal AI, applying Facilitation, Co-Design, and Human-Centered Design methodologies.
Transcendental | Founder & Design Director | 2019–2022
Led an emerging design consultancy focused on brand systems, user experiences, and business growth for healthcare, environmental, cultural, and real estate services.
UAGM | Professor | Engineering, Design & Architecture 2009–2020
Empowered design education through foundational and social design methods, integrating emerging technologies, innovation, and resilience.
TESTIMONIALS
“He doesn't just create visuals; he crafts narratives that align teams, bridge gaps between disciplines, and help everyone, whether in engineering, product, go-to-market, or leadership—see the bigger picture and make better decisions. Few people can translate abstract ideas into tangible, accessible artifacts the way he does.”
Dana Montenegro
Chief Design Officer at Maxar | Fjord | Accenture
TESTIMONIALS
“Ricardo has all of these values, and he leads the creative process with the highest integrity and character. I was lucky to have been able to work with him and the best team I've ever worked with in my career.”
Jonathan Spinney
Senior Director | Here Technologies
CASE STUDIES
Due to NDA restrictions, some of my work cannot be shared publicly. However, I’d be happy to provide a personalized tour of my process upon request.
SERVICE
UXR
PRODUCT
transforming
geospatial now
Enabling the digital transformation of the largest geospatial intelligence business.
CAPABILITIES
SERVICE DESIGN
RESEARCH
PRODUCT
VISUAL DESIGN
BRAND STRATEGY & SYSTEMS
STRATEGY
UX/UI
STORYTELLING
UXR
CREATIVE DIRECTION
TRANSFORMATION
RELATED PROJECT
LET’S CONNECT
Let’s schedule a call to work together!
TESTIMONIALS
“His work is stands out because of his deep knowledge and the profound reflection. His unique combination of art, skill and thought is reflected in his execution. His work has a multi-layered approach that adds value to the products he delivers.”
