SALLY TORRES VEGA

Sally Torres Vega is an eponymous label fabricating timeless garments. Her work includes natural fibers & contemporary craftsmanship with an ethical approach.

TIMESTAMP
2020-2021

ROLES
Visual Designer
UX Designer

INDUSTRY
Fashion
Sustainability

OVERVIEW

PROJECT DURATION
2020-2021

  • In 2008 Sally Torres Vega launched her eponymous label fabricating timeless garments. Her work includes natural fibers & contemporary craftsmanship with an ethical approach. Every garment is designed and produced in Puerto Rico. This brand wants to invest to expand its recognition and commissioned me to work on brand solutions.

  • Short run, inconsistent materials, and digital transitions were evaluated. Deliverables include a fully functional scalable e-commerce site and social media system along with micro-interactions for social & web. Also a low-ink, elegant print system solution for collateral, mail, and pop-up items.

  • To create a brand & digital experience that communicates brand values and increase sales.

RESPONSIBILITY
Visual Design
Info Architecture
Web Design
Design Strategy
Branding
Production Manager
Art Director
Copywriting

STEPS
UNDERSTANDING
DESIGN PROCESS
IN THE FUTURE

PROCESS

STEP
UNDERSTANDING

One of the main opportunities of this brand was explore materiality and to dig in the ideal of timeless. Along with designer references Leonardo Da Vinci Water studies starts to emerge as a referential material.

SALLY TORRES VEGA Garment views in her studio. Photos by Karla Rodríguez.

LEONARDO DA VINCI

Studies of water c.1510-12

MATERIALS

With the idea of evoking memory in materiality for packaging solutions I searched for the help of local paper fabrication & print media. 

DESIGN

STEP

START & REFINE DESIGN

For the branding process I propose a vector illustration as the starting point and proceed for few logotype iterations. UX Solutions for the e-commerce store were negotiated. Stripping content and navigation to the bare minimum along with changes in the information architecture were proposed.

LOGO & TYPE

Later in the process I consider typography patterns

BRAND

A custom illustration system with type was delivered evoking fluidity and awareness.

OUTCOMES

  • User adoption and engagement increase dramatically in the first months of transition and digital outreach.

  • For this project, Deliverables include a low-ink, elegant print system solution for collateral, mail, and pop-up items. Integrating ecological & biodegradable local paper and local printers, new achiote (annatto seeds) & repurposed denim come into existence. These collaborations not only reflect the brand values but established and added value to local relationships and sustainable innovation.

  • New Iterations of the sites & micro-sites that are production-based.