Ricardo Morales-Hernández
Life-Centered Designer
Helping teams deliver life-centered outcomes through research, strategy, design, and education.
I help communities, teams, and subject-matter experts deliver great outcomes through life-centered experiences, research, strategy, design & education.
WHAT DO I DO?
⦿ National Medical Credentialing Platform and HCD Design Sprints.
SECTORS
Healthcare, Civic & Government
Earth Observation & Geospatial
Mission-Driven & Space Tech
Logistics & Supply Chain
Sustainability & Culture
Tech & Innovation
RESEARCH
UXR — User Experience Research
Continuous Discovery
Ethnographic Research
Mixed Methods
STRATEGY
Life-Centered Process for People
Human Centered Design | HCD
Speculative, Innovation & Foresight
Product & Brand Strategy
DESIGN
Transformation & Service Design
Storytelling & Visual Design
Facilitation & Co-Design
Product & UX Design
Brand Systems
TESTIMONIALS
“He doesn't just create visuals; he crafts narratives that align teams, bridge gaps between disciplines, and help everyone, whether in engineering, product, go-to-market, or leadership—see the bigger picture and make better decisions. Few people can translate abstract ideas into tangible, accessible artifacts the way he does.”
Dana Montenegro
Chief Design Officer at Maxar Intelligence | Fjord | Accenture
CAPABILITIES
SERVICE DESIGN
RESEARCH
FACILITATION
PRODUCT DESIGN
VISUAL DESIGN
EDUCATION
UX/UI
BRAND STRATEGY & SYSTEMS
STORYTELLING
STRATEGY
UXR
CREATIVE DIRECTION
TRANSFORMATION
MENTORING & LEADERSHIP
TESTIMONIALS
“Not only is Ricardo an effective, professional communicator and contributor, he is a joy to work with. He has a positive attitude and friendly disposition that is so rarely found in high-performing individuals. If you get the chance, I would suggest you find a way to make Ricardo part of your organization.”
Manuel Gonzalez-Rivero
Director of Data Science and Artificial Intelligence | The Aerospace Corporation
By appreciating life and understanding people's needs, I identify patterns and solutions that are clear and can be tested.
HOW DO I DO IT?
RESEARCH
UXR — User Experience Research
Continuous Discovery
Ethnographic Research
Mixed Methods
STRATEGY
Life-Centered Process for People
Human Centered Design | HCD
Speculative, Innovation & Foresight
Product & Brand Strategy
TESTIMONIALS
“His work is stands out because of his deep knowledge and the profound reflection. His unique combination of art, skill and thought is reflected in his execution. His work has a multi-layered approach that adds value to the products he delivers.”
Jessica Cruz
Senior Marketing | First Bank | Ingenio
I want people to flourish in everything that is good, true, and beautiful.
WHAT IS LIFE — CENTEREDNESS FOR ME?
⦿ Life In Itself
⦿ Life & Challenges
⦿ Life Systems
DESIGN
Transformation & Service Design
Storytelling & Visual Design
Facilitation & Co-Design
Product & UX Design
Brand Systems
TESTIMONIALS
“Ricardo has all of these values, and he leads the creative process with the highest integrity and character. I was lucky to have been able to work with him and the best team I've ever worked with in my career.”
